Author: rterra

STATEMENT REGARDING OHIO RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

We applaud Governor Mike DeWine for raising the purchasing age for all tobacco products, including vapor products, to 21 in Ohio.

We won’t succeed in providing the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Ohio’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

Statement Regarding Launch Of Meharry Center for the Study of Social Determinants of Health

We’re pleased to support Meharry Medical College’s launch of the Meharry Center for the Study of Social Determinants of Health. Dedicated to examining social factors that influence public health and well being, the Center’s first initiative will be research and community outreach programs related to the emerging prevalence of e-cigarettes, as well as tobacco and other nicotine-delivery products, particularly in minority communities. Meharry Medical College is the nation’s largest private, independent historically black academic health sciences center. You can read more about this initiative here.

As we’ve long said, there are many questions about the health impact of vapor products, and JUUL products in particular, that only a robust body of public health research can start to answer. We are committed to contributing to and supporting independent and peer-reviewed scientific research programs that assess the harm-reduction potential of JUUL products, including their impact on the individual user, their ability to switch adult smokers from combustible cigarettes, and the net-population impact on public health.

STATEMENT supporting Senator McConnell’s Plan to Introduce Legislation to raise the nationwide minimum age to buy tobacco products from 18 to 21

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend Senator McConnell for announcing this legislation as we strongly support raising the purchasing age for all tobacco products, including vapor products, to 21 and have been actively supporting legislation to do this at the federal level and in states across the country. JUUL Labs is committed to eliminating combustible cigarettes, the number one cause of preventable death in the world and to accomplish that goal, we must restrict youth usage of vapor products. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth usage rates. That is why we will continue to work with lawmakers across the country to enact these effective policies.

statement regarding FDA draft guidance

From JUUL Labs

We are committed to reducing youth usage while preserving our opportunity to eliminate combustible cigarettes, the number one cause of preventable death in the world. As part of our action plan deployed in November 2018 to keep JUUL products out of the hands of youth, we stopped the sale of flavored JUULpods to retail stores, strengthened our retail compliance and secret shopper program, enhanced our online age-verification, exited our Facebook and Instagram accounts and are continuously working to remove inappropriate third-party social media content. We support category-wide action including the responsible, restricted sale of flavored products and will review today’s draft guidance as we continue to work with FDA, state Attorneys General, local municipalities, and community organizations as a transparent and responsible partner in combating underage use.

Peer-Reviewed Study: Adult Smokers Using JUUL Dramatically Cut Quantity of Cigarettes Smoked

JUUL Labs issued a statement today regarding a new peer-reviewed study published in the Journal of Pulmonary and Respiratory Medicine examining cigarette reductions by adult smokers using JUUL products.

The study tracked the use patterns of 9,272 adult smokers who purchased their first JUUL starter kit from either a retail store or online (JUUL.com); the study enrollment window was within 7 days of purchase. Of these new JUUL users, 7,721 provided detailed information about the frequency and intensity of their smoking in the 30 days prior to purchase of a JUUL starter kit (baseline consumption) and the 30 days prior to a three-month follow-up after initiating on JUUL products (the three-month assessment).

Total cigarette consumption among those participants decreased approximately 73%, from 2,074,664 cigarettes (103,733 packs) per month at baseline to 551,863 cigarettes (27,593 packs) per month at the three-month assessment.

Approximately 47% of participants reported completely switching off of combustible cigarettes at the three-month follow-up assessment.  Switching was defined as not having smoked cigarettes, not even a puff, in the past 30 days.  This group’s total cigarette consumption had fallen from 929,976 cigarettes (46,499 packs) at baseline to zero cigarettes at the three-month assessment. 

The participants who responded that they had smoked a cigarette in the past 30 days were asked three further questions, including:

  • “Do you now smoke cigarettes?” (every day; some days; not at all);
  • “On how many of the past 30 days did you smoke cigarettes?” (1-30 days); and
  • “On those days that you did smoke, how many cigarettes did you usually smoke each day? A pack usually has 20 cigarettes in it.”  

Among the participants still smoking three months after initiating JUUL products, cigarette consumption had declined 51.7% from 1,144,688 cigarettes (57,234 packs) at baseline to 551,863 cigarettes (27,593 packs) at the three-month assessment.

“We are encouraged by the growing body of peer-reviewed research demonstrating the significant impact JUUL products may have on helping adult smokers eliminate or substantially decrease their cigarette consumption,” said Kevin Burns, CEO at JUUL Labs. “Participants in this study dramatically decreased their cigarette consumption after initiating on JUUL products, consuming 73% fewer cigarettes per month, equaling over 76,000 packs.  The study results provide one more important piece of evidence in assessing the potential public health impact of JUUL products.  Our goal is to help all adult smokers completely switch off combustible cigarettes and eliminate their consumption entirely and we look forward to conducting additional research to guide us on achieving that goal.”

About the Study

JUUL Labs commissioned and funded the Centre for Substance Use Research (CSUR) to independently design, administer, and analyze the results for this study. Eligible individuals were U.S. adults aged 21 years and older who had smoked at least 100 cigarettes in their lifetime, who were smoking ‘every day’ or on ‘some days’, when they purchased their first JUUL starter kit from either a retail store or online (JUUL.com) within the past seven days (i.e. a new JUUL user).

Invitations to participate in the study appeared following purchase of starter kit listed on JUUL.com and were also inserted into the packaging of 500,000 JUUL starter kits, which were then randomly distributed to approximately 10,000 licensed store retailers. Of the 9,272 individuals who participated in the study, 7,721 provided detailed information on their smoking habits at both baseline and completed the three-month follow-up assessment.