Category: Policy

STATEMENT REGARDING OHIO RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

We applaud Governor Mike DeWine for raising the purchasing age for all tobacco products, including vapor products, to 21 in Ohio.

We won’t succeed in providing the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Ohio’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

STATEMENT REGARDING NEW YORK RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

We commend Governor Cuomo for signing legislation to raise the purchasing age for all tobacco products, including vapor products, to 21 in New York state. 

We cannot fulfill our goal to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in New York’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

Statement Regarding Connecticut Raising the Purchasing Age to 21 For All Tobacco and Vapor Products

We applaud Governor Ned Lamont, Senate President Martin Looney, House Speaker Joe Aresimowicz, and all the Connecticut state legislators for their successful efforts to raise the purchasing age for all tobacco products, including vapor products, to 21.

We won’t succeed in providing the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Connecticut’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

STATEMENT REGARDING VERMONT RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We applaud the Governor and the Vermont General Assembly for enacting legislation to raise the purchasing age for all tobacco products, including vapor products, to 21, making Vermont the eighth state to take this important step in 2019.

We won’t succeed in providing the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Vermont’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

OUR SUPPORT FOR T21 LAWS

JUUL Labs has pledged support for Tobacco 21 legislation and our teams are actively working with lawmakers wherever legislation is being considered. Tobacco 21 laws are critical, as they directly address the largest access point youth have to tobacco and vapor products – peers of legal age. JUUL Labs remains committed to preventing underage use while providing a satisfying alternative to the world’s deadliest consumer product – cigarettes.

We are committed to working with lawmakers to enact these effective policies.”

Kevin Burns, JUUL Labs CEO


A new poll shows Americans want to raise the minimum age to purchase tobacco and vapor products from 18 to 21.

JUUL Labs commissioned and funded Morning Consult to independently design, administer, and analyze an online poll of 30,000 adults throughout the country, on whether or not they support legislation to raise the minimum purchase age of tobacco products, including vapor products, from 18 to 21.



JUUL Labs invests in ad campaign throughout the United States

Our ads advocating for Tobacco 21 legislation will run throughout the country in digital, print, and radio.

Print ad:

Radio ad:

STATEMENT REGARDING MARYLAND RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend Governor Hogan for signing legislation to raise the purchasing age for all tobacco products, including vapor products, to 21 in Maryland, and would like to recognize the leadership of Delegate Dereck Davis and Senator Delores Kelley in this effort. 

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Maryland’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

Statement regarding recent announcement by Walmart on new tobacco policies

From Kevin Burns, JUUL Labs Chief Executive Officer

JUUL Labs commends Walmart for taking the responsible step to raise the age to purchase tobacco products, including vapor products, from 18 to 21. We strongly support Tobacco 21 policies, as they fight one of the largest contributors to youth usage – social sourcing through legal-age peers. We are committed to preventing underage access to our products and that is why in November 2018, we implemented a comprehensive action plan including stopping the sale of non-tobacco/non-menthol-based JUULpods to traditional retail stores. Industry and retail need to work with regulators to combat youth use and preserve the opportunity for adults to switch from combustible cigarettes, the number one cause of preventable death in the world.

Why Raising The Tobacco Purchasing Age To 21 Is Critical To Fighting Youth Vaping

States and localities throughout the United States are increasingly enacting measures to raise the minimum-purchasing age for tobacco and vapor products to 21, and the positive impacts are undeniable. Today, The News Journal published an editorial from Courtney Snowden, Senior Director of Strategic Partnerships at JUUL Labs, commending Delaware for recently passing a law to raise the minimum-purchasing age for all tobacco products, including vapor, from 18 to 21, and highlighting why this policy is vital to any efforts aimed at curbing youth use of vapor products, including JUUL.

Key points from Courtney:

We believe Delaware took one of the most important steps in raising the legal purchase age for all tobacco products, including vapor products, from 18 to 21. This is crucial because it helps prevent high-school seniors and recent grads from purchasing tobacco products and sharing them with underage peers. This is currently how many youth users get access to these products. It’s why we endorsed ‘Tobacco 21’ back in 2018, and why we hope more states follow Delaware’s example.

JUUL Labs has taken the lead on this issue in our industry. We were on the ground at Legislative Hall in Dover actively supporting the Tobacco 21 legislation recently signed into law by Governor John Carney. We actively supported Tobacco 21 legislation in 15 new states so far this year, and we urge lawmakers in states without these age protections to follow suit.

Whether there’s a debate on Tobacco 21 at the federal, state, or local levels, we will be there offering our full support. We have already invested significant resources in educating policymakers, testifying before state legislatures, issuing statements of support and running ads in states pursuing this critical policy.

Read the full piece here.

JUUL Labs has pledged support to Tobacco 21 policies and our teams are actively working with lawmakers and health officials wherever legislation is being considered. As Courtney notes, Tobacco 21 laws are critical, as they directly address the largest access point youth have to tobacco and vapor products — peers of legal age. By using Tobacco 21 laws to undermine social sourcing through peers, we can ensure youths are never introduced to these products in the first place.

STATEMENT SUPPORTING BIPARTISAN LEGISLATION TO RAISE THE NATIONWIDE MINIMUM AGE TO BUY TOBACCO PRODUCTS FROM 18 TO 21

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend these bipartisan lawmakers for introducing this Tobacco 21 legislation, as we strongly support raising the purchasing age for all tobacco products, including vapor products, to 21 and have been actively supporting legislation to do this at the federal level and in states across the country. JUUL Labs is committed to eliminating combustible cigarettes, the number one cause of preventable death in the world. To accomplish that goal, we must restrict youth usage of vapor products. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth usage rates. That is why we will continue to work with lawmakers across the country to enact these effective policies.

STATEMENT REGARDING WALGREENS’ SUPPORT OF TOBACCO 21 POLICIES IN STORES NATIONWIDE

From Kevin Burns, JUUL Labs Chief Executive Officer

JUUL Labs commends Walgreens for taking this responsible step and urges other retailers to better restrict youth access. We have long supported Tobacco 21 policies, as they fight one of the largest contributors to youth usage – social sourcing through legal-age peers. Industry and retail need to work with regulators to combat youth use and preserve the opportunity for adults to switch from combustible cigarettes, the number one cause of preventable death in the world.

STATEMENT supporting Senator McConnell’s Plan to Introduce Legislation to raise the nationwide minimum age to buy tobacco products from 18 to 21

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend Senator McConnell for announcing this legislation as we strongly support raising the purchasing age for all tobacco products, including vapor products, to 21 and have been actively supporting legislation to do this at the federal level and in states across the country. JUUL Labs is committed to eliminating combustible cigarettes, the number one cause of preventable death in the world and to accomplish that goal, we must restrict youth usage of vapor products. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth usage rates. That is why we will continue to work with lawmakers across the country to enact these effective policies.

STATEMENT REGARDING DELAWARE RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend Governor John Carney for signing legislation to raise the purchasing age for all tobacco products, including vapor products, to 21 in Delaware, and would also like to recognize the instrumental leadership of Senator Bryan Townsend in this effort. 

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Delaware’s example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

STATEMENT REGARDING ILLINOIS RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend Governor Pritzker for raising the purchasing age for all tobacco products, including vapor products, to 21 in Illinois and we especially thank Rep. Camille Lilly and Sen. Julie Morrison for their consistent leadership on this issue.

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Illinois’ example.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.

STATEMENT REGARDING WASHINGTON STATE RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We congratulate Governor Inslee, the Washington State Legislature, and Attorney General Ferguson for their successful efforts to raise the purchasing age for all tobacco products, including vapor products, to 21, and we hope more states follow Washington’s example. 

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies at the local, state and national levels.

Read more about our push to raise the purchasing age for all tobacco and vapor products nationwide.


STATEMENT REGARDING UTAH RAISING THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We applaud Governor Herbert, Representative Steve Eliason and the Utah State Legislature for raising the purchasing age for all tobacco products, including vapor products, to 21 and we hope more jurisdictions follow Utah’s example.

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies at the local, state and national levels.

JUUL Labs Taking Action To Push Tobacco 21 Laws in the U.S.

We know Tobacco 21 policies work. In areas where they are already enacted, smoking rates are falling. In the months after California enacted Tobacco 21 statewide, for example, tobacco sales to minors dropped by 45 percent. High school smoking rates in Needham, Massachusetts plunged 47 percent after they raised the purchasing age to 21 years.

While raising the legal age to purchase tobacco products to 21 is not the only strategy for reducing underage use, we believe it is critical because it will prevent high-school seniors and recent high-school graduates from purchasing tobacco products and sharing them with underage users. We know that “social sourcing”—obtaining tobacco products from friends or siblings who are of legal age—is currently how a large swath of youth users access these products.

JUUL Labs supports Tobacco 21 legislation wherever it is active, which is currently Arkansas, Connecticut, Delaware, Illinois, Kentucky, Maryland, Minnesota, New York, Utah, Vermont, Virginia, Washington, and West Virginia – states that collectively account for more than 23 percent of the nation’s population. Another 28 percent of Americans already live in a state or locality with Tobacco 21 laws. We urge lawmakers in states without these age protections to follow their example, and when and if they do, we will proudly support their efforts.

Soon, that means nearly half of Americans may live in states with Tobacco 21 laws; but we think it’s critical to pursue a federal law as well. Research from the Institute of Medicine estimates that enacting Tobacco 21 at the federal level would result in 249,000 fewer premature deaths among young people born since 2000. It would also cause a 25 percent reduction in the number of new high school age smokers, and a 15 percent decline in the number of new smokers under the age of 21.

We are currently running ads to support Tobacco 21 laws in Arkansas, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, New Hampshire, New Mexico, New York, Oregon, South Carolina, Texas, Tennessee, Vermont, Utah, Vermont, Washington, and Washington, D.C.

In addition to JUUL Labs’ advocacy for Tobacco 21 legislation, we are also leading the category in other youth-prevention efforts. In November 2018, we implemented a comprehensive action plan to address youth access, appeal, and use of JUUL products. We overhauled how we run our business with a renewed focus on these efforts. Since then, we have taken aggressive action and have kept every single commitment we made, including:

Restricting Sale And Distribution Of Flavored Products

  • We suspended the distribution of non-tobacco and non-menthol-based flavored JUUL products (Cucumber, Fruit, Mango, and Creme) to distributors and brick-and-mortar retailers in November 2018.

Strengthening Our Online Sales Controls

  • We enhanced our already industry-leading age-verification protections on JUUL.com, including two-factor authentication and use of facial-recognition technology to verify identity. This is the only place we currently sell Cucumber, Fruit, Mango, and Creme.

Strengthening Retail Compliance

  • We expanded our secret shopper program by 4X with escalating penalties for non-compliance and are imposing financial penalties on retailers who are subject to FDA Civil Monetary Penalties.

Exiting U.S. Social Media

  • We shut down our U.S.-based Facebook and Instagram accounts. Twitter is only used for non-promotional purposes. We are also continuing to work with social media platforms to remove inappropriate third-party content.

Technology Solutions

  • We are establishing traceability for JUUL products to identify bad-actor retailers that continue to sell products to youth and are developing next-generation products with user-level access restrictions to prevent youth use.

We’re encouraging others in the industry to take these same steps, effectively resetting the vapor category. We believe these comprehensive actions, along with Tobacco 21 laws, can successfully address this public health concern while preserving access for adult smokers looking for an alternative to combustible cigarettes.

statement regarding FDA draft guidance

From JUUL Labs

We are committed to reducing youth usage while preserving our opportunity to eliminate combustible cigarettes, the number one cause of preventable death in the world. As part of our action plan deployed in November 2018 to keep JUUL products out of the hands of youth, we stopped the sale of flavored JUULpods to retail stores, strengthened our retail compliance and secret shopper program, enhanced our online age-verification, exited our Facebook and Instagram accounts and are continuously working to remove inappropriate third-party social media content. We support category-wide action including the responsible, restricted sale of flavored products and will review today’s draft guidance as we continue to work with FDA, state Attorneys General, local municipalities, and community organizations as a transparent and responsible partner in combating underage use.

STATEMENT REGARDING ILLINOIS HOUSE OF REPRESENTATIVES PASSING A BILL TO RAISE THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We applaud the Illinois House of Representatives for passing legislation to raise the purchasing age for all tobacco products, including vapor products, to 21 and we will continue to work with lawmakers in Illinois to get this policy signed into law.

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in Illinois’ example.

STATEMENT REGARDING NEW YORK STATE ASSEMBLY PASSING A BILL TO RAISE THE PURCHASING AGE TO 21 FOR ALL TOBACCO AND VAPOR PRODUCTS

From Kevin Burns, JUUL Labs Chief Executive Officer

We commend the New York State Assembly for passing legislation to raise the purchasing age for all tobacco products, including vapor products, to 21 and we will continue to work with lawmakers in New York to get this policy signed into law.

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes, the number one cause of preventable death in this country, if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies and hope more jurisdictions follow in New York’s example.

Statement from JUUL Labs Applauding Massachusetts Governor

From Matt David, JUUL Labs Chief Communications Officer.

“We applaud Massachusetts Governor Charlie Baker for signing a bill requiring people to be at least 21 in order to purchase cigarettes, tobacco or vaping products. At JUUL Labs, we support 21+ legislation at the local, state and federal levels. We want to keep JUUL out of the hands of young people, and we believe raising the minimum purchase age is a step in the right direction. We are committed to combating underage use, and we hope other states will follow Massachusetts.”

Matt David

About JUUL Labs

JUUL Labs is a technology company dedicated to eliminating cigarettes by offering existing adult smokers a true alternative to combustible cigarettes. The company’s research shows that more than one million smokers have already switched to JUUL, and we are working to enable millions more to switch in the coming years through technological innovations.

Media Contact: press@juul.com