Statement Regarding San Francisco Ballot Initiative

JUUL Labs recently announced a broad review of the company’s policies in order to responsibly lead the industry. When he was appointed CEO last week, K.C. Crosthwaite said: “We must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate. That includes inviting an open dialogue, listening to others and being responsive to their concerns.” As we continue that review, the company announced it will cease active support of Prop C in San Francisco.

In a statement today, K.C. Crosthwaite said: 

“I am committed to seeing that JUUL engages productively with all stakeholders, including regulators, policymakers and our customers. This decision does not change the fact that as a San Francisco-founded and headquartered company we remain committed to the city. San Francisco is not only the home of our company’s founding but is also the home of many of our talented employees.”                               

JUUL Labs remains as committed as ever to our goal of improving the lives of the world’s one billion smokers while keeping our products out of the hands of youth through strong category-wide regulation.