Statement Regarding The Commonwealth of Virginia Raising the purchasing age for tobacco and vapor products

From Kevin Burns, JUUL Labs Chief Executive Officer

We applaud the Commonwealth of Virginia for raising the purchasing age for all tobacco products, including vapor products, to 21 and we hope more lawmakers follow its example at all levels of government across the country. 

We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies to prevent youth access of JUUL and other vapor products.